Who better than a jewelry brand to front end a truly empowering women’s day initiative? The idea was turning a Women’s Day initiative into a tangible experience that gave an opportunity for the whole community to come together as one in support of their mother's, Spouse's, Daughter’s and Sister’s.
A run that started out with a participation target of 500, ended up having 1500 registrations in it's first edition. 1500 experiences delivered, 1500 leads generated who had a strong reason to associate with the brand.
This event also implemented a sustainable approach by replacing plastic bottles with bamboo bottles, T-shirts with cork notebooks and Seeds to plant.
